WHO WE ARE
KEY ACHIEVEMENTS
Innovation & Expansion
Doubled the number of distributed brands in 4 years, from 15 in 2020 to 35 in 2024. Introduced AI-powered logistics systems, reducing delivery times by 20% and increasing efficiency. Educated over 150,000 consumers on sustainable and organic living through interactive campaigns
MISSION, VISION & VALUES
Integrity
We keep our promises, building partnerships based on trust, transparency, and mutual respect.
Care
We care for our customers’ wishes and needs, we manage the relationship with our partners in a professional manner and we promote a healthy lifestyle.
Quality
Every product we choose meets the highest standards of nutrition and sustainability –because people deserve the best.We believe in healthy food that leads to a long & fulfilling life.
Innovation
We embrace creativity and advanced technologies to deliver exceptional solutions. Innovation inspires us to continuously improve and adapt to meet the evolving needs of our customers.
WHY MICO TOTAL DISTRIBUTION
We are more than distributors – we are partners in success, working hand-in-hand with producers and retailers to shape the future of healthy eating.
AREAS OF EXPERTISE
Sales & Distribution
We provide extensive market coverage, ensuring our partners’ products reach key retail channels.
International Supermarket Chains
Mega Image, Carrefour, Kaufland, Auchan
Specialty Retailers & Boutique Stores
Gourmet Shops in major cities like Bucharest, Sibiu & Constanța
Pharmacies & Healthy Product Stores
Online Retailers
Collaborations with leading platforms like Freshful, Sezamo & eMag
Travel Retail
Airports & Customs Stores
Logistics & Supply Chain Management
Warehouse in Ștefănești, Voluntari, integrated in a Logistics Platform
Our logistics operations are built on sustainability & precision. With advanced warehousing facilities & modern transport systems, we optimize every step of the supply chain. Key highlights include:
Environmentally friendly transportation solutions
Real-time inventory management systems to minimize waste & ensure product freshness
State-of-the-art warehouses near Bucharest for efficient distribution
Marketing & Brand Management
We collaborate with our partners to build and sustain strong brand identities.
We implement Digital marketing Campaigns & Omnichannel Strategies
We execute in-store merchandising to maximize shelf appeal and sales impact
We develop Consumer Education Programs highlighting the benefits of healthy & sustainable products
By combining these services, Mico Total Distribution provides a 360-degree approach to supporting its partners, enhancing their market presence & ensuring the satisfaction of their customers.
MICO TOTAL - Part of the Extenso Group
Real Estate
Commercial and residential spaces in prime locations
-2000 sqm offices in Bucharest
-600 sqm offices in Voluntari, near Bucharest
Leisure & Tourism
Luxury accommodations in mountain and seaside destinations
-1 boutique hotel located in the mountains area in Bușteni (24 beds)
-Luxury accomodation on the seaside in Olimp (60 beds)

OUR PRODUCTS






Healthy, BIO-certified products, responsibly made from renewable sources with respect for the planet and the environment.
Raw materials sourced and processed mainly in Italy, Greece, France, and other Mediterranean countries.
A wide range of organic products designed to meet diverse consumer needs.
Free from preservatives, artificial colorings, and artificial antioxidants; only natural aromas and essential oils are used.
Made with 100% genuine ingredients: eggs, flour, butter, sea salt, brown sugar & wild fish.
Short processing times and low temperatures to preserve nutritional value and taste.
Transparent production chain with constant supervision to ensure quality.
Recyclable packaging materials to minimize environmental impact.
Preference for olive or sunflower oils, avoiding the use of palm oil entirely.
BRANDS WE DISTRIBUTE
BRAND PORTFOLIO
PRIVATE LABEL

Concept
Terra Felice was created with a vision to deliver the essence of Mediterranean living through organic products that reflect the region's rich culinary heritage. Our concept revolves around offering wholesome, authentic, & eco-conscious foods that bring a taste of the Mediterranean directly to your table.
Commitment
At Terra Felice, we are committed to building sustainable relationships between producers and consumers. We work hand-in-hand with organic farmers and processors, fostering a harmonious connection that supports local agriculture and promotes environmentally friendly practices. This commitment ensures that every product embodies care, responsibility, and respect for both people and the planet.
DISTRIBUTION NETWORK

MARKETING & PROMOTIONS

Mico Total Distribution supports its partners through customized marketing initiatives designed to
enhance brand visibility & drive consumer engagement.
Highlighted Campaigns
Cross-Promotional Campaigns
Partnered with retailers for bundled promotions (e.g. Baci and Caffe Borbone products in gourmet packs)
Trade Event Participation
Presence at HoReCa & Retail Expo 2024, showcasing Sprayleggero & Terra Felice private label.
Official partner of the Italian Embassy in Romania.
Omnichannel Approach
E-Commerce partnerships, leveraging platforms like eMag, Freshful & Sezamo for digital promotions.
Collaborations with influencers to create engaging content.
Key outcomes of these activities include a strengthened brand presence in Romania's competitive food market, improved consumer engagement and enhanced retailer partnerships.
SUSTAINABILITY
Sustainability is not just a goal, it is a principle that guides every aspect of our operations.
Here's what we prioritize:
Our aim is to create a positive impact on the food ecosystem while delivering exceptional value to our partners!
Team
We are a dedicated team of professionals, committed to delivering excellence in food distribution.
Our dynamic (aged 30-45) workforce has a diverse expertise in areas such as chain management, market analysis and brand building & we focus on building robust long-term relationships with our partners and clients.
This is how we effectively manage partnerships with over 25 international suppliers, we execute over 15 large-scale promotional campaigns annually, all the while sustaining rapid response times for all client inquiries, thus ensuring high rates of satisfaction.
Certifications
It is of paramount importance for us to value and respect the highest quality standards for our consumers, therefore we have obtained the following certifications.
Mico Total Distribution is a certified:
ECO Products Distributor
ANSVA Certification: Warehouse
ANSVA Certification: Transport
INNOVATIONS
Our Commitment to Innovation
Future Vision
Growth Goals
Double the number of brands and SKUs distributed by 2026
Expand Terra Felice's international distribution to a minimum of 5 countries.
Extend the distribution of partner brands into international markets to capitalize on global demand.
Strategic Focus Areas
- Continue investing in advanced technologies to ensure efficiency and scalability.
- Strengthen collaborations with global producers for a diverse, premium product portfolio.
- Foster partnerships in emerging markets to unlock new growth opportunities.
- Implement AI and become a 100% cloud company by 2026
- Launch of AI agents and assistants in the Sales Assistant Roles
- Launch MAIA, a digital assistant for the online shopping helping our customers to choose the best ingredients for their recipes