Caffè Borbone, one of the global leaders in the production of coffee capsules and pods, and Mico Total, a prominent name in premium product distribution, proudly announce a strategic distribution partnership for the next three years. This collaboration marks an important step in bringing the authentic Italian coffee experience to Romanian households.
The partnership aims to distribute Caffè Borbone products in over 150 retail locations across Romania in the first year, with the goal of reaching at least 500 locations by the end of the three-year period. The products will be available on the shelves of major retailers in the country, offering consumers a wide range of compatible capsules, biodegradable pods, and premium-quality coffee beans.
“We are thrilled to bring one of Italy’s most beloved coffee brands, with a strong tradition and passion for excellence, to Romania,” stated a representative of Mico Total. “Through this collaboration, we aim to achieve a turnover of €1 million and strengthen Caffè Borbone’s position as a market leader locally.”
Caffè Borbone is renowned for its innovation, sustainability, and premium-quality products, already holding the number one spot on Amazon Italy and being one of the most appreciated brands in Europe. This agreement underscores both companies’ commitment to delivering unmatched value to Romanian consumers through exceptional coffee.
For more information about the available products, visit our website or contact our customer support team.
Caffè Borbone – Tradition, Passion, Innovation.
