Bucharest, January 2025 – Mico Total Distribution, a Romanian company with a strong entrepreneurial tradition in distributing healthy foods, proudly announces an exclusive partnership with Turtle, the premium Belgian brand of organic cereals, for distribution in Romania. This partnership is built on shared values such as sustainability, respect for nature, and promoting a healthy lifestyle.
Ambitious Plans for 2025: Expanding Omnichannel Presence
The first-year goal of this collaboration is ambitious: ensuring Turtle products are present in at least 300 points of sale nationwide, including retail chains, gourmet stores, pharmacies, and leading online platforms in Romania. Through its omnichannel strategy, Mico Total Distribution aims to bring Turtle products closer to Romanian consumers, no matter their preferred shopping method.
The estimated turnover for the first year is €500,000, a feasible target given the superior quality and uniqueness of Turtle products, along with Mico Total’s extensive experience in food distribution.
About Turtle’s Range and Target Audience
The Turtle brand stands out with its diverse range of products: artisanal granola, oat flakes, protein mixes, and instant cereals. These products are made exclusively from organic ingredients, free of artificial additives, and provide essential benefits for an active, balanced, and sustainable lifestyle. Turtle’s target audience includes health-conscious individuals, families seeking nutritious breakfast alternatives, and fitness enthusiasts or those pursuing balanced diets.
A Partnership Driven by a Passion for Healthy Foods
Both Mico Total and Turtle share a genuine entrepreneurial spirit and a deep passion for natural foods. “This collaboration is more than just a business partnership. It’s a shared commitment to offering Romanian consumers healthy and sustainable products that contribute to their well-being,” said a representative of Mico Total Distribution.
