Mico Total Distribution strengthens its leadership in the distribution of sweets and chocolate pralines by sending its entire sales team to the prestigious ISM Köln trade fair, taking place from January 28-31, 2025. ISM Köln is the largest global event dedicated to sweets and confectionery, serving as an ideal platform to discover the latest trends and establish new partnerships.
With a portfolio that includes internationally renowned brands such as Baci Perugina, Witor’s, and Condorelli, exclusively distributed in Romania, Mico Total has already made a name for itself in the premium sweets market.
“ISM Köln is an essential platform to discover new trends and strengthen existing partnerships. Our presence here reflects our commitment to bringing innovative and high-quality products to the Romanian market,” said Cristian Pupăză, Sales Director of Mico Total.
Stay tuned for sweet news and surprises brought directly from Cologne!